EY MENA Brand, Marketing and Communications – Saudi National in All, Saudi Arabia
Title: MENA Brand, Marketing and Communications – Saudi National
Job Number: RIY001EI
The Riyadh office (BMC) Supervising Associate is responsible for supporting the Riyadh MSL with the development and delivery of marketing and communications programs. This role will support the delivery of internal and external priorities, initiatives and events.
This role must have strong relationships with Riyadh MSL, BD and Talent teams and, working under and reporting to the MENA Brand, Marketing and Communications (BMC) function.
Success in this role will be the delivery of comprehensive, world-class marketing and communications programs that deliver sustainable, measurable results.
Essential Functions of the Job:
Brand & External Communications (Digital and PR):
Work closely with MENA Brand & Digital Leader team to integrate EY Riyadh digital and social media presence into approved EY MENA channels
Develop and share content specific to Riyadh office for distribution using EY MENA digital channels
Help drive awareness internally among Riyadh office leaders about EY’s digital channels and help ensure quality of content and digital profiles
Develop PR content relevant to Riyadh office and work closely with MENA BMC PR team for distribution
Media monitoring for the office
Flag any potential reputational issues to Riyadh MSL and BMC Director.
Work closely with MENA Marketing Leader to develop a focused marketing plan for Riyadh office
Work closely with the Marketing team to promote regional/global thought leadership and buyer programs drive any local thought leadership initiatives
Manage EY participations in external events/speaking opportunities in line with the BMC plan and budgets
Support with service lines requirements in increasing leads and market presence
Develop and maintain EY Riyadh Market database (BD)
Develop greater understanding of EY marketing protocols – BRET, EMEIA SCORE, GEMA, event contracts, event procurement procedures, sponsorship benefits, C-event tool, EY Visual Identity guidelines, EY writing style guidelines.
Communications & Engagement:
Work closely with MENA Communications & Engagement leader to develop and manage engagement programs for our people; proactively identify their diverse needs
Contribute to the overall office communications strategy and business plans
Develop and maintain an annual internal communications plan
Create content for Monthly office newsletter, internal announcements and campaigns
Create and share content with MENA BMC for publication in the EY Home Page
Support with Employee Engagement programs
Work closely with Riyadh MSL and MENA BMC on any budget related updates.
Serve as part of the MENA BMC team to drive performance goals and deliver an integrated BMC plan
Develop and lead feedback loops that help inform the Office MSL and MENA BMC team and ensure relevancy of messaging
Develop methods for supporting innovation and change
Maintain up-to-date knowledge on brand, marketing, communications trends and long-term implications for EY within MENA and Riyadh office
Manage relationships with key stakeholders
Pursue projects that are related to higher-level, strategic long-term objectives
Help to prioritize projects to ensure alignment with key areas of focus for BMC and the business
Drive understanding, motivation and stakeholder value.
Knowledge, Competency and Skill Requirements:
Demonstrate consensus-building skills in a dynamic environment
Demonstrate excellent written and verbal communications skills in English and Arabic
Deliver on EY and MENA BMC strategic priorities; align communications with EY’s go-to-market and performance agendas and revenue goals; communicate the BMC value proposition
Enable and demonstrate innovative thinking and inspire innovative action; leverage communications to inspire others
Be a point of integration; enable knowledge sharing throughout BMC and EY; be able to synthesize information from others; connect when initiating, developing and implementing marketing and communications projects; help the business address its big issues; serve as an organizational connector
Provide tactical guidance to realize the BMC vision; maintain comprehensive working knowledge about the change process and implementation best practices
Demonstrate the knowledge, skills and abilities needed to establish and refine the strategies that drive brand as well as organizational performance and add value to the business
Demonstrate knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural sensitivities.
- This role is based in Riyadh
- Bachelor’s degree (or equivalent area of study or experience)
Substantial brand, marketing and communications experience.
Experience delivering markets communications and engagement programs within a people organization with proven and demonstrable results.
Proven ability to influence and build collaborative relationships with senior-level stakeholders.