EY MENA Brand, Marketing and Communications – Saudi National in All, Saudi Arabia

Title: MENA Brand, Marketing and Communications – Saudi National

Location: SA-All-Riyadh

Job Number: RIY001EI

Position Summary:

The Riyadh office (BMC) Supervising Associate is responsible for supporting the Riyadh MSL with the development and delivery of marketing and communications programs. This role will support the delivery of internal and external priorities, initiatives and events.

This role must have strong relationships with Riyadh MSL, BD and Talent teams and, working under and reporting to the MENA Brand, Marketing and Communications (BMC) function.

Success in this role will be the delivery of comprehensive, world-class marketing and communications programs that deliver sustainable, measurable results.

Essential Functions of the Job:

Brand & External Communications (Digital and PR):

  • Work closely with MENA Brand & Digital Leader team to integrate EY Riyadh digital and social media presence into approved EY MENA channels

  • Develop and share content specific to Riyadh office for distribution using EY MENA digital channels

  • Help drive awareness internally among Riyadh office leaders about EY’s digital channels and help ensure quality of content and digital profiles

  • Develop PR content relevant to Riyadh office and work closely with MENA BMC PR team for distribution

  • Media monitoring for the office

  • Flag any potential reputational issues to Riyadh MSL and BMC Director.

Marketing:

  • Work closely with MENA Marketing Leader to develop a focused marketing plan for Riyadh office

  • Work closely with the Marketing team to promote regional/global thought leadership and buyer programs drive any local thought leadership initiatives

  • Manage EY participations in external events/speaking opportunities in line with the BMC plan and budgets

  • Support with service lines requirements in increasing leads and market presence

  • Develop and maintain EY Riyadh Market database (BD)

  • Develop greater understanding of EY marketing protocols – BRET, EMEIA SCORE, GEMA, event contracts, event procurement procedures, sponsorship benefits, C-event tool, EY Visual Identity guidelines, EY writing style guidelines.

Communications & Engagement:

  • Work closely with MENA Communications & Engagement leader to develop and manage engagement programs for our people; proactively identify their diverse needs

  • Contribute to the overall office communications strategy and business plans

  • Develop and maintain an annual internal communications plan

  • Create content for Monthly office newsletter, internal announcements and campaigns

  • Create and share content with MENA BMC for publication in the EY Home Page

  • Support with Employee Engagement programs

  • Work closely with Riyadh MSL and MENA BMC on any budget related updates.

Overall BMC:

  • Serve as part of the MENA BMC team to drive performance goals and deliver an integrated BMC plan

  • Develop and lead feedback loops that help inform the Office MSL and MENA BMC team and ensure relevancy of messaging

  • Develop methods for supporting innovation and change

  • Maintain up-to-date knowledge on brand, marketing, communications trends and long-term implications for EY within MENA and Riyadh office

  • Manage relationships with key stakeholders

  • Pursue projects that are related to higher-level, strategic long-term objectives

  • Help to prioritize projects to ensure alignment with key areas of focus for BMC and the business

  • Drive understanding, motivation and stakeholder value.

Qualifications:

Knowledge, Competency and Skill Requirements:

  • Demonstrate consensus-building skills in a dynamic environment

  • Demonstrate excellent written and verbal communications skills in English and Arabic

  • Deliver on EY and MENA BMC strategic priorities; align communications with EY’s go-to-market and performance agendas and revenue goals; communicate the BMC value proposition

  • Enable and demonstrate innovative thinking and inspire innovative action; leverage communications to inspire others

  • Be a point of integration; enable knowledge sharing throughout BMC and EY; be able to synthesize information from others; connect when initiating, developing and implementing marketing and communications projects; help the business address its big issues; serve as an organizational connector

  • Provide tactical guidance to realize the BMC vision; maintain comprehensive working knowledge about the change process and implementation best practices

  • Demonstrate the knowledge, skills and abilities needed to establish and refine the strategies that drive brand as well as organizational performance and add value to the business

  • Demonstrate knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural sensitivities.

Supervision Responsibilities:

  • None

Other Requirements:

  • This role is based in Riyadh

Job Requirements

Education:

  • Bachelor’s degree (or equivalent area of study or experience)

Experience:

  • Substantial brand, marketing and communications experience.

  • Experience delivering markets communications and engagement programs within a people organization with proven and demonstrable results.

  • Proven ability to influence and build collaborative relationships with senior-level stakeholders.