EY Core Business Services - Brand, Marketing and Communications - Associate Director in Guangdong, China

Title: Core Business Services - Brand, Marketing and Communications - Associate Director

Location: CN-Guangdong-Shenzhen

Job Number: SHE000GC

Join our Core Business Services (CBS) team and you will help support the important business enablement functions that keep our organization running strong. As a CBS professional, you will work across teams to provide the knowledge, resources and tools that help EY deliver exceptional quality service to our clients, win in the marketplace and support EY’s growth and profitability. Major teams within CBS include Finance, Information Technology, Human Resources, Enterprise Support Services, Brand Marketing and Communications, Business Development, Knowledge and Risk Management.

Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.

With so many offerings, you have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. That’s how we develop outstanding leaders who team to deliver on our promises to all of our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Well this is just the beginning. Because whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.


Core Business Services - Brand, Market & Communications - Senior Manager - Digital Marketing, Social Media Team Lead - SHE000GC


Job Description

Reporting to the Director of Brand, Marketing and Communications, the incumbent is responsible for the development and implementation of EY Greater China’s social media strategies.


  • Develop and implement effective and holistic social media strategies for the organization

  • Create quality and captivating content to meet the organization’s social media acquisition, engagement and conversion objectives

  • Leverage social media trends and generate campaigns to drive brand awareness and engagement in the marketplace

  • Establish proper internal social media governance and policy to guide the organization’s social media strategies and internal stakeholders engagement

  • Work with internal stakeholders to plan and coordinate social media campaigns, while ensuring integration and alignment with the organization’s business development priorities

  • Source and manage relationships with social media platform partners and agencies

  • Develop clear KPIs and analytics and prepare regular monitoring and analytics reports


  • Bachelor Degree Bachelor's degree in media, public relation, communications, marketing or related discipline

  • Minimum 8 years in marketing related field, with a minimum of 5 years in digital marketing and 3 years in social media marketing

  • Experience in running digital marketing campaigns in China/APAC region. Experience in developing strategies and campaigns on the WeChat platform will be highly regarded

  • Demonstrate creativity and documented immersion in social media, especially on current and emerging trends in the social media landscape

  • Possess the ability to identify potential negative or crisis situation and to mitigate issues

  • Proficient in both English and Chinese languages, fluent spoken English and Mandarin

  • An organized and well-versed team player with the confidence to lead and guide

HR Number: 87506