EY EY Private Global Entrepreneurship BMC Program Leader in Alpharetta, Georgia
At EY, you will have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we are counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself, and a better working world for all.
About Brand, Marketing and Communications (BMC)
The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization.
The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Social media; Internal Communications & Employee Engagement; and Corporate communications.
About EY Private
EY Private is the growth engine of our firm. Our clients are the innovators and visionaries who create the products and services of the future. They are some of the most ambitious owners, founders, CEOs, and entrepreneurs of companies reframing our future. It is through their ingenuity and passion that we will solve some of the world’s greatest challenges and create long term value.
The EY Private Global Entrepreneurship BMC Program Leader will embrace the power of the entrepreneurship mindset to create and execute dynamic global marketing campaigns that will shift perception, build brand, deepen relationships, and get people thinking different. They will report directly to the EY Private Global BMC Leader and the EY Private Global Entrepreneurship Leader. The role will be a beacon for entrepreneurship and a catalyst for collaborating across all parts of the firm and with an incredible ecosystem of unstoppable entrepreneurs.
A rich portfolio and legacy of distinctive, diverse global entrepreneurship programs are in place to inspire the leader to further transform and innovate. They include the ultimate global competition for entrepreneurs: EY Entrepreneur Of The Year and EY World Entrepreneur Of The Year which airs on CNBC broadcast television in over 100 markets.
Your key responsibilities
The role will be to inspire a global team and collaborate across the whole of EY and our entrepreneurship ecosystem to develop and deploy high impact marketing programs to further elevate EY’s brand leadership in entrepreneurship. The role will a catalyst for ingenuity and be a champion for the power of entrepreneurship.
Provide innovative leadership in the global marketing strategy and plan for entrepreneurship.
Create distinctive marketing messages, and award-winning creative assets and campaigns.
Join up the marketing campaigns across entrepreneurship programs to create bigger market impact.
Pursue, nurture and/or manage strategic sponsorships to boost EY’s brand in entrepreneurship.
Lead on expertise on digital content marketing.
Fostering collaboration among EY and our strategic partners (CNBC, YPO, Hult Prize, Meaningful Business etc.).
Team with the EY Private communications and engagement leader to inspire internal audiences.
Be a role model on social media for engaging with target audience.
Be fluent in the impact and workings of paid media.
Manage BMC budget for Global Entrepreneurship.
Skills and attributes for success
Marketing excellence : has a sustained success rate in developing and deploying high-impact marketing plans and programs. Demonstrates credibility to shape and influence the thinking of senior stakeholders as a trusted business advisor.
Passion for equitable entrepreneurship : strong interest, curiosity, appreciation and understanding of the entrepreneurial mindset, spirit and what sets them apart.
Creativity is in their DNA : ability to create highly impactful marketing campaigns that are distinctive and persuasive.
Enjoys building relationships: highly engaging, charismatic, and extroverted marketing professional who is energized by meeting and collaborating with diverse people from across the globe.
Excellent in Program Management : manage the end-to-end creation and deployment of programs into priority markets.
Proven team leader : inspiring and empathetic leader who is willing to take chances, experiment, build on ideas no matter the source or rank on the team and actively problem solve. Someone who can energize teams across multiple time zones, cultures, and languages.
Operational excellence : Budget and financial management responsibility. Ensure compliance with all EY planning, reporting, quality, and risk management processes.
To qualify for the role, you must have
More than 12+ years in strategic brand, marketing, and communications expertise.
Proven experience in developing and launching muli-faceted global marketing campaigns that use multiple communications channels including paid media.
Deep business understanding of entrepreneurs and the Private Capital Markets.
Openness and excitement to learn, try new technologies/innovations to create distinct marketing campaigns and actively listen.
Savvy in social media – LinkedIn and Twitter preferred.
Strong team leadership skills to inspire diverse team members and external agencies to manage multiple complex deliverables, incite creativity and influence stakeholders.
Event experience (designing, advising, amplifying, and delivering) – face-to-face and virtual.
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
Please apply to this role only through the ‘Apply’ link (not through the local office). Your application will then be routed to the appropriate recruiting team.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.
EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.