EY AM&M Digital Marketing Specialist & Strategic Operations Leader in Dallas, Texas
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
As a member of the Brand, Marketing and Communications function of EY’s Advanced Manufacturing and Mobility Sector (AM&M), you will play a key role across AM&M industries by leading digital marketing efforts and supporting our platform of strategic events nationally. You will be joining a team that helps raise awareness of the firm’s experience in solving complex issues in the automotive, transportation, industrial products, chemicals & advanced materials, and aerospace & defense industries. This role will have US-wide scope and collaborate closely with sector marketing strategists.
Working nationally across AM&M sectors and employing a digital-first mindset, you will drive demand for EY services as part of Americas marketing campaigns, aligned to the sector’s strategic goals and revenue plan. You will be responsible for providing overall strategic leadership for digital marketing efforts: managing the development, management, and execution of campaigns leveraging paid and owned channels. Teaming closely with sector marketing strategists and business development, you will drive execution and activation of strategic sector events, engaging clients in-person and virtually. You will also have broad ability and opportunity to help optimize existing operations processes, shape new directions, and use your skillset to accelerate team success overall.
Your key responsibilities
Overall management of AM&M digital marketing campaign planning, management, and execution (including EY.com, email marketing and paid search, social, and display media), liaising with sector marketing strategists to ensure we are utilizing the most timely and relevant content/creative in our efforts across the client lifecycle
Build standard operations process for the marketing team to ensure efficient teaming with key stakeholders and across the team
Manage internal reporting dashboards, keeping track of campaign success, marketing KPIs, and other performance metrics
Work across AM&M sectors to plan, manage and execute a strategically aligned calendar of events (webcasts, conferences, roundtables), and associated budgets, working with internal teams to ensure appropriate approvals
Liaise and/or support AM&M sector marketing strategists as needed to secure content, EY thought leaders, and any other necessary pieces for a successful event
Skills and attributes for success
Demonstrates understanding of advanced principles and concepts for communications and marketing, including the latest digital marketing skills, techniques, and approaches
Experience managing large scale industry events, tradeshows, conferences, virtual webcasts, and roundtables
Keen attention to detail and process, ensuring marketing campaigns demonstrating success through accurate reporting and measurement
Excellent verbal and written communication skills, including executive presentation skills
Demonstrated teamwork skills
Excellent project management skills
Works independently on marketing activities, sometimes managing the work of others.
Project manager for medium/large marketing initiatives, generally under the direction of the leader
Ability to work in a remote environment
To qualify for the role, you must have
Bachelor’s degree with a marketing or communications major or equivalent experience
Approximately 5+ years of experience; marketing experience is required, digital marketing experience is preferred
What we look for
We’re interested in knowledgeable professionals ready to take ownership for spotting trends and improving our processes. You’ll need to be naturally curious, ready to learn and have a genuine passion for improvement. If you’re aiming to influence change within a world-class organization and in a high-growth collection of sectors, all while developing your own career, this role is for you.
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
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EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.