EY Digital Analytics Implementation Specialist Senior in Grand Rapids, Michigan
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
US – Digital Analytics Implementation Specialist _ Senior
EY delivers unparalleled service in digital analytics, built on a blend of custom-developed methods related to customer analytics, data visualization, and optimization. We leverage technology, best practices and a high degree of business acumen that has been compiled over years of experience to ensure the highest level of execution and satisfaction for our clients. At EY, our methods are not tied to any specific platforms but rather developed by analysing business needs and making sure that the solutions delivered meet all client goals.
You will help our clients navigate the complex world of modern digital analytics. We'll look to you to provide our clients with a unique business perspective on how digital analytics can transform and improve their entire organization – starting with key business issues they face. This is a high growth, high visibility area with plenty of opportunities to enhance your skillset and build your career.
Your key responsibilities
As a Senior Digital Analytics Implementation Consultant, you will be an integral part of our technology consulting organization that leverages data to drive successful business decisions and digital experiences for our clients. You will be responsible for implementing digital analytics tools and tagging via marketing technologies including Adobe Analytics, Google Analytics, and Tag Management Systems such as Adobe Launch, Tealium, Ensighten, and Google Tag Manager. You will play a critical role in the development lifecycle, designing solutions that meet business requirements, coding, and testing digital analytics implementation tags.
More specifically, you will:
Manage the implementation and maintenance of client-side data collection for digital marketing tools including Adobe Analytics and Google Analytics
Execute digital analytics tagging assessments to verify stability and accuracy of client-side data collection and marketing integrations and support organizational governance activities related to tag management
Update and/or migrate TMS software based on business requirements
Maintain robust documentation of tag management architecture and solution design
Work with the digital analytics & marketing teams to decipher business analytics requirements and deliver implementations which meet those requirements
Skills and attributes for success
Excellent team player
Independent and able to manage and prioritize workload
Ability to quickly and positively adapt to change
Demonstrates in-depth technical capabilities and professional knowledge of digital data capture
Comfortable developing strong relationships with client personnel at appropriate levels
Consistent track record of delivering high quality client services
In-depth technical capabilities and professional knowledge in the digital analytics domain
Proactive self-starter with entrepreneurial spirit comfortable developing relationships within a large matrixed organization
To qualify for the role you must have
Three+ (3+) years of experience implementing analytics on websites leveraging tag management systems such as Adobe Launch, Tealium, Ensighten, and Google Tag manager
Two+ (2+) years of experience implementing analytics code on native mobile applications to collect data for analytics tools such such as Adobe Analytics and Google Analytics.
Experience designing, implementing, and managing data within a data layer
Experience implementing tags within single-page app applications
Proficiency with quality assurance testing of analytics data collection from websites and native mobile applications
Experience using proxy tools to such as Charles Proxy and Chrome developer tools
Experience deploying and supporting code in production environments
Solid understanding of HTML and the DOM
A valid driver's license in the US; willingness and ability to travel to meet client needs
Ideally, you'll also have
BA/BS degree in computer science, web design, marketing, business or related disciplines
Experience with web front-end technologies such as HTML5, CSS3, Webpack, SCSS, and Git.
Experience implementing code to serve experiences within a/b testing and personalization tools such as Adobe Target, Optimizely, Google Optimize
Knowledge of JS frameworks and libraries, such as: React, Typescript, Vue.js, or Angular
What we look for
We're interested in passionate leaders with strong vision and a desire to stay on top of trends in the Digital Analytics Data industry. If you have a genuine passion for helping businesses achieve the full potential of their data, this role is for you.
What we offer
We offer a competitive compensation package where you'll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, both pension and 401(k) plans, a minimum of 15 days of vacation plus ten observed holidays and three paid personal days, and a range of programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:
The opportunity to manage a portfolio of talent within a designated service line
A collaborative environment where everyone works together to create a better working world
Excellent training and development prospects, both through established programs and on-the-job training
An excellent team of senior colleagues, dedicated to managing and varying your workload
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
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