EY Core Business Services - Assistant Director - Brand, Marketing and Communications in Gurgaon, India

Core Business Services - Assistant Director - Brand, Marketing and Communications

Core Business Services

Requisition # GGN0009K

Post Date Sep 12, 2018

Job Description

Brand, Marketing and Communications – Assistant Director

Position Summary:

This position is responsible for the strategic communications and marketing for the Transaction Advisory Services (TAS) practice in EY’s Global Delivery Services (GDS). As the Brand, Marketing and Communications (BMC) Assistant Director, you'll define and execute marketing plans for new and high growth services with a particular focus on driving and deploying these initiatives across the global EY organization,

The role works closely with the GDS TAS leadership team to develop marketing and communications strategies, plans and materials to communicate to EY users, clients and potential and current employees. This includes launching new services, creating awareness, building the TAS and GDS brand, and developing relationships with key target audiences. It is also responsible for facilitating effective internal communication and change in support of the EY’s global strategy and TAS’ business objectives.

The candidate must be an excellent leader, writer, editor and confident relationship builder. S/he must be able to develop creative and effective campaigns; and be able to translate business-development strategy into measurable tactics aligned with business goals.

The role is expected to provide strong counsel on integrated marketing programs and communications and have the subject matter expertise necessary to be a strategic advisor on all areas of Brand, Marketing and Communications. The role will manage content development and channels, and contribute to select events. It will also provide leadership, coaching and mentorship to members of the GDS BMC team and work collaboratively with other BMC colleagues globally.

Organization overview:

  • EY is a global leader in assurance, tax, transaction and advisory services, we use the finance products, expertise and systems we develop to build a better working world. Global Delivery Services (GDS) is EY’s shared services organization. It consists of multiple service centers to deliver a range of support and services to EY.

  • GDS TAS provides client service support to EY’s TAS practice. GDS TAS helps EY be competitive in the market by providing innovative, integrated advisory solutions to help EY clients manage capital and transactions.

Responsibilities:

  • Develop and deliver an effective internal marketing strategy and plan to promote new services and build the GDS TAS and overall GDS brand across EY.

  • Appropriately position GDS TAS’ services across the organization - connecting and building relations with global stakeholders in order to do so.

  • Define and deliver an impactful internal communications strategy, approach and tactical plan that builds alignment and understanding within the service line and across the organization

  • Manage a range of Global and GDS communications programs/initiatives with GDS TAS.

  • Execute against the communications and marketing plans - identifying appropriate channels target audiences and developing the appropriate collateral.

  • Review and develop quarterly detailed tactical communications and activation plans

  • Work closely with key stakeholders within GDS TAS to understand key priorities, objectives, key messages and change priorities – and provide related BMC support.

  • Support development of messaging and position statements for new services.

  • Work closely with colleagues in the Global BMC and Global TAS BMC to ensure successful communication and greater engagement around various business initiatives across geographic regions.

  • Work closely with GDS TAS leadership on leadership messaging, as well as alignment of GDS TAS messaging across geographies, service lines and sectors.

  • Manage all GDS TAS channels as well as specific communications/channels for the GDS TAS leader.

  • Produce engaging and informative content for GDS TAS Leader for use at key user and client events.

  • Act as trusted advisor to GDS TAS leadership – providing ongoing strategic communications counsel and coaching on BMC related matters

  • Develop and maintain GDS TAS content across internal EY and GDS channels, including social media.

  • Contribute GDS TAS content to GDS communication collaterals as required.

  • Develop measurement and evaluation tools with quarterly reporting. Use metrics to inform communications and channel decisions.

  • Supervisory and/or counsellor/team leader responsibilities for GDS TAS BMC resources

  • Coach and mentor other members of the GDS TAS and GDS BMC team on a one-to-one basis as required.

  • Liaise and work with in-house designers and editorial group for collateral and campaign development and communication related activities.

  • Supervise overall coordination of all communications and marketing work between BMC, in-house designers, vendors and editorial groups.

  • Liaise with other members of the GDS BMC team, as well as Business Enablement BMC colleagues to share best practice and ideas.

Skills

  • First class communications skills - excellent written and verbal communications (including presentations/facilitation), as well as listening and interpretation skills.

  • Creative, innovative thinker with influencing skills to bring ideas to the table.

  • Strong experience managing and advising senior stakeholders.

  • Ability to create and maintain effective working relationships with all stakeholders at all levels.

  • Exceptional attention to detail.

  • Hands-on, ability to deliver and manage tactical communications.

  • Well versed in developing communications plans, strategic recommendations and managing/implementing plans.

  • Knowledge of and skills in delivering contemporary marketing and communication trends, initiatives and measurement tactics.

  • Strong organizational skills, with the ability to multi-task, effectively delegate and prioritize.

  • Ability to think strategically.

  • Be flexible and manage changing requirements and circumstances.

  • Capable of handling multiple projects simultaneously.

  • Excellent project management and problem-solving skills.

  • Deadline oriented; with the ability to work under tight deadlines and manage time accordingly.

  • Ability to work in fast paced, high energy environment.

  • Strong executive presence

  • Excellent people skills, upbeat and enthusiastic attitude.

  • Display an understanding of communicating across different cultures, languages and time zones.

  • Must be self-motivated.

Experience

  • 10-15 years of experience including internal/external communications and marketing.

  • Bachelor's or Master’s degree in marketing, journalism, communications or public relations

  • Experience working in a virtual team and leading without authority.

  • Previous experience supporting major programs for large and matrix organizations.

  • Proven ability to develop and lead the implementation of communications plans.

  • Experience developing and launching global organizations and programs.

  • Working knowledge of the professional services sector is preferred.