EY Global Assurance Communications & Engagement Associate Director in London, United Kingdom

Global Assurance Communications & Engagement Associate Director

Core Business Services

Requisition # LON00EOV

Post Date Sep 03, 2018

The BMC function has an important role to play in helping to achieve EY’s Vision 2020 ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

BMC is led globally by Karen Hopkins. The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications &Employee Engagement; Corporate communications.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

Function: Business Development, Marketing & Communications

Sub Function: Brand, Marketing and Communications

Job Rank: Associate Director

Scope: Global

Position Summary:

The Brand, Marketing & Communications (BMC) function has an important role to play in helping to achieve EY’s Vision 2020 ambition to become the leading global professional services organization. We work hand-in-hand with the business to take services and solutions to market; bring our purpose of building a better working world to life for our people, clients and communities; and help enhance the commercial value and emotional resonance of the EY brand.

The Global Assurance BMC team is seeking a communications professional to lead the development of internal communications and our engagement programs globally.

As Global Assurance Communications and Engagement Leader, you will work closely with the Global Assurance BMC Leader, senior service line leaders, including the Global Assurance Vice Chair, the Global Assurance Deputy Vice Chair and the broader Assurance executive team to communicate and engage with a practice of more than 85,000 professionals. The role requires an experienced and professional internal communications expert with a strong understanding of a partnership matrix operating environment and a background in leading complex campaigns. This individual will need to build strong relationships with primary stakeholders and collaborate closely with service line business leaders and communications professionals within the broader BMC team, as well as relevant client-serving professionals. Experience working in Assurance or a strong understanding of the audit marketplace is an advantage.

Success in this role rests on the co-development of an internal communications and engagement strategy that enables the delivery of world-class communications programs that inspire and engage audiences. The ability to manage senior stakeholders and translate complex matters into effective messages is critical. Strategic thinking, initiative, flexibility and creativity are essential.

Essential Functions of the Job:

  • Work with the Global Assurance BMC Leader to create a global internal communications strategy for Assurance that engages the practice, brings the Assurance business strategy to life, enables firm-wide conversations and inspires action

  • Produce written/digital internal communications from Assurance leaders to the practice; and provide counsel on best practice and communication innovations

  • Support the management and deployment of annual Global Assurance Executive events and key leadership meetings throughout the year and produce pre-and-post communication cascade

  • Manage relationships with key Assurance stakeholders across the BMC organization and within the business at the Executive level, establishing sponsors and subject matter resources for key communications programs

  • Work with Area communications colleagues to align on strategy and manage consistency in messaging

  • Support the Global Assurance BMC Leader in developing communications materials, managing BMC networks, creating processes, protocols and communications cadence with the Assurance BMC network and wider BMC function

  • Filter input from the Area perspective to Executive-level internal communication program development

  • Provide guidance, information and support to enable successful deployment of relevant internal programs

  • Support methods for driving innovation and change across the organization

  • Take an organizational-level view of implications; and manage competing forces to drive understanding, motivation and stakeholder value

  • Maintain up-to-date knowledge on BMC and Assurance issues, client and market trends and long-term implications for EY’s brand strategy generally, recognizing that our client service teams’ activities in the market will drive brand perception and that the Communications and Engagement approach will help drive market objectives.

Knowledge, Competency and Skill Requirements:

  • Demonstrate a good understanding of the Assurance business, in particular audit and the regulatory environment

  • Develop world-class and breakthrough strategic communications plans to turn vision into action

  • Demonstrate the ability to effectively manage senior stakeholders by building trust and confidence

  • Think strategically and demonstrate leadership by providing direction and advice to BMC colleagues on communications strategies

  • Deliver on Assurance practice and BMC strategic priorities; align BMC internal communications initiatives with EY’s performance agenda and revenue goals; achieve the desired results; and communicate the BMC value proposition

  • Proactively develop strong relationships with stakeholders and leaders across the Assurance Executive

  • Be a point of integration; connect all facets of the communications agenda when initiating, developing and implementing communications projects; enable knowledge sharing throughout the Assurance BMC network and the practice; develop an ability to synthesize information from others, especially from business leaders; help the business address its big issues though compelling communications activity; and serve as an organizational connector

  • Assert own ideas and persuade others; gain support and commitment from others; and mobilize people to take action on your behalf to support successful delivery of activities

Supervision Responsibilities:

  • Has input into the performance management and development process for professionals within Assurance Communications and Engagement, as well as the wider Assurance BMC team

  • Manages several communications support roles, as well as independent contractors/project consultants

Other Requirements:

  • Global and domestic travel will be required depending on business needs

  • Bachelor’s degree in marketing or other related discipline; MBA preferred

Experience Requirements:

  • Proven ability to persuade, influence and respond to senior leaders and stakeholders

  • World-class copy writing, speech writing and presentation planning and delivery skills

  • Experience driving effective communication through digital media

  • Ability to balance conflicting direction and priorities and focus on the most important and impactful tasks

  • Proven ability to manage and translate complex business issues (within a regulatory environment) into compelling and transformational communications activity

  • Experience managing and working with a diverse global team

  • A high degree of influencing and networking skills

  • Outstanding verbal and non-verbal communications abilities and experience

  • Ability to operate under own direction and demonstrate high productive capacity

  • Experience managing complex global internal communications programs