EY Americas Assurance Brand & Marketing Leader, Associate Director in Los Angeles, California
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Americas Assurance Brand & Marketing Leader, Associate Director
Employing a digital-first mindset, you will lead the planning and execution of the Assurance marketing programs (including Audit, Financial Accounting Advisory Services, Forensic & Integrity Services and ESG/Sustainability) aligned to the practice’s strategic goals. A key focus will be to strengthen and build the brand in the market while enabling our client-serving partners to deepen relationships and drive revenue growth. You will be asked to translate strategic vision into actionable brand and marketing programs that deliverable measurable results. We are looking for an innovative, creative thinker with strong business acumen who is strategic, collaborative and consultative marketer.
Your key responsibilities
You will be responsible for designing and executing the brand and marketing programs for Americas Assurance, developed in alignment with the global priorities for Assurance and the Americas integrated marketing team. On a day-to-day basis, you will work with senior Assurance leadership to understand business needs and BMC peers at the Global, Americas and Region levels to execute a best-in-class, integrated program. In turn, your leadership and coaching will enable the Assurance marketing team to implement business-focused, creative, and on-brand programs that deliver measurable results. Together, you will be responsible for:
Defining a holistic Americas Assurance brand and marketing strategy that can be executed through the Regions/Sectors
Growing and optimizing the Assurance digital footprint, leveraging ey.com and social media channels across all Assurance
Leveraging global content and create new assets to drive awareness and preference for the Audit – working with colleagues across the BMC network to activate them
Collaborating with Markets and Sustainability professionals to support ESG Reporting and Climate Change and Sustainability Services
Leading relationships with external agencies and partners (e.g., creative and media agencies)
Developing new thought leadership/content and activating it through existing channels to drive better client conversations.
Teaming with the Communications & Engagement leader to strengthen the ability of our PPEDDs to take the Assurance story to market and to utilize our assets with current clients.
Skills and attributes for success
Proven track record of accomplishments in multichannel marketing and ability to drive the build of engaging content behind strategic initiatives
Ability to think strategically about marketing and brand priorities and articulate the rationale for a specific approach
Ability to project manage complex programs and drive relationship building efforts at all levels, internally and externally
Manage relationships with external agencies, effectively articulating business needs and KPIs to brief and engage outside vendors
Ability to coach and counsel team members and direct reports
Demonstrated knowledge of digital marketing platforms (e.g., Marketo, Google Analytics/AdWords) to target buyers, benchmark campaigns and track ROI
To qualify for the role you must have
Experience leading a multi-channel brand and marketing program
Strong consulting/stakeholder management skills
Demonstrated creativity and initiative
Experience working in diverse teams
Outstanding communication abilities
A proven ability to be flexible and shift priorities based on business needs
To qualify for the role, you must have
We’re looking for an experienced marketing professional who can build strong relationships with internal and external stakeholders and bring both rigor and a creative spark to our Americas Assurance brand and marketing program.
Minimum of 8+ years of experience in marketing
Bachelor’s degree in Business, Marketing or related field, MBA desired
Strong business acumen, critical thinking and analytical thinking skills
Excellent written and verbal communication skills (including presentations) as well as listening, interpretation and influencing skills
Excellent project management skills, team building and interpersonal communication skills
Must be able to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences
Poise and confidence to professionally interact with various levels of leadership
Ideally, you’ll also have
- A knowledge of Assurance business specifically, audit and experience working in a regulated environment
What we offer
We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The salary range for this job in most geographic locations in the US is $129,600 to $242,400. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $155,600 to $275,500. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
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