EY Financial Services Strategic Imperatives, Assistant Director in Miami, Florida
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Strategic Imperatives – Assistant Director
Employing a digital-first mindset, you’ll have the opportunity to plan and execute the direction for some of the Financial Services Strategic Imperatives marketing programs aligned to the practice’s strategic goals and revenue plan. Working closely with content partners, you’ll develop insights that differentiate in the market with greater focus on business implications, driving lead-gen activity and maximizing impact. You’ll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes and leverage clear, data-based metrics to optimize audience reach.
We are looking for an innovative, creative thinkers with strong business acumen who is strategic, collaborative and a consultative marketer.
Your key responsibilities
In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture email campaigns, content syndication, branding/content for EY-hosted and third-party events, among other channels, to drive demand and measurable impact for the Strategic Imperatives audiences.
Lead a digital first, demand generation team to plan and execute end-to-end demand generation programs for FSO Strategic Imperatives cross-sector (initially focusing on Embedded Finance), relying on a strong understanding of the sales funnel content strategy
Ensure campaigns are being developed and aligned to business goals for key buyer personas
Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel
Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows.
Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies
Collaborate with other service lines, sectors and alliances across the Americas to build integrated campaigns
Measure, analyze and report campaign performance
Proactively engage appropriate BMC specialty groups to help complete program deliverables. This includes internal and external communications, video, thought leadership, branding, digital marketing, and more
Adhere to EY independence, procurement, branding, invoicing policies and guidelines
Ability to project manage complex programs and drive relationship building efforts
Skills and attributes for success
Adept at creating strategic, targeted and impactful go-to-market initiatives to commercialize services and solutions
Proven track record of accomplishments in multichannel marketing and ability to drive the build of engaging content behind strategic initiatives
Create measurable impact through providing exceptional client service, act as a trusted advisor and point of contact for project management
Ability to project manage complex programs and drive relationship building efforts at all levels, internally and externally
Manage relationships with external agencies, effectively articulating business needs and KPIs to brief and engage outside vendors
Demonstrated knowledge of digital marketing platforms (e.g., Marketo, Google Analytics/AdWords) to target buyers, benchmark campaigns and track ROI
Ability to work autonomously when necessary in a virtual work environment, while collaborating with a team that is geographically dispersed
What we look for in a candidate
Minimum of 6+ years of experience in marketing; experience marketing to financial services’ personas and tech buyers is preferred
Bachelor’s degree in Business, Marketing or related field
Strong business acumen, critical thinking and analytical thinking skills
Excellent written and verbal communication skills (including presentations) as well as listening, interpretation and influencing skills
Excellent project management skills, team building and interpersonal communication skills
Must be able to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences
Poise and confidence to professionally interact with various levels of leadership
What we offer
We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The salary range for this job in most geographic locations in the US is $98,100 to $178,100. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $117,700 to $202,400. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
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