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EY Americas Consulting Demand Generation Leader in Richmond, Virginia

Americas Consulting Demand Generation Leader

Core Business Services

Requisition # UNI00HEF

Post Date Apr 05, 2021

Are you an experienced marketing professional with extensive, demonstrated capabilities in planning, producing and executing strategic client-focused marketing campaigns and programs? Are you looking to take your skills to the next level? EY’s Americas Consulting Brand, Marketing and Communications (BMC) team has an opening for an experienced multichannel marketer with a strong demand generation background. Responsibilities will encompass overseeing a wide range of marketing programs to promote the practice’s brand and reputation to external audiences, including current and future clients, future employees, the media and the communities within which we operate.

The opportunity

Employing a digital-first mindset, you’ll have the opportunity todevelop and set the direction for Americas Consulting marketing campaigns, aligned to the Consulting practice’s strategic goals and revenue plan.Working closely with content partners, you’ll develop insights that challenge thinking with greater focus on business implications, driving lead-gen activity and maximizing impact. You’ll work agilely with enabling teams to codevelop and coordinate go-to-market programs aligned around key audience issues and themes and leverage clear, data-based metrics to optimize audience reach.

Your key responsibilities

Leading a team of demand generation specialists, in this role you will be responsible for providing strategic direction to the team for the creation of demand and lead generations campaigns, including email, events, paid social, SEM, programmatic, retargeting, among other channels. You will develop comprehensive marketing strategies which calendar multi-channel campaigns to drive demand and measurable impact. Responsibilities include:

  • Lead a demand generation team to plan and execute end-to-end demand generation programs including emails, nurtures, paid media, content syndication, etc.

  • Ensure campaigns are being developed to with business goals for key buyer personas through a deep understanding of the buyer’s journey.

  • Provide leadership to ensure the creation of innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel.

  • Deliver testing strategies to support journey optimization, overseeing the implementation of A/B and multivariate tests to continuously improve campaign performance.

  • Grow distribution across all channels, not just owned channels. Must be able to work closely with content strategist to ensure content creation is supported by SEO/SEM optimization, ABM, social and PPC strategy

  • Work closely with other service lines, sectors across the Americas, as well as Global Consulting BMC, to build cross-functional cohesion

  • Create personas tied to specific customer needs and preferences

  • Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows.

  • Measure, analyze and report campaign performance

Skills and attributes for success

  • Adept at creating strategic, targeted and impactful go-to-market initiatives to commercialize services and solutions

  • Demonstrated ability to lead a high performing team of diverse and geographically dispersed individuals

  • Proven track record of accomplishments in multichannel marketing and ability to drive the build of engaging content behind strategic initiatives

  • Experience managing ABM strategies

  • Analytical with the ability to translate data insights and business decisions into actions/tests.

  • Demonstrated success in building internal and external relationships at a senior level

  • Ability to manage relationships with external agencies, effectively articulating business needs and KPIs to brief and engage outside vendors

  • Demonstrated knowledge of digital marketing platforms (e.g., DemandBase, Marketo, Google Analytics/AdWords) to target buyers, benchmark campaigns and track ROI

  • Ability to work autonomously when necessary in a virtual work environment, while maintaining connectivity with your team and other members of the practice

To qualify for the role, you must have

  • Minimum of 12 plus years of experience in marketing

  • Bachelor’s degree in Business, Marketing or related field, MBA desired

  • Strong business acumen and understandingof how environmental factors affect the firm, practice, markets, and solutions

  • Excellent written and verbal communication skills (including presentations) as well as listening, interpretation and influencing skills

  • Excellent project management skills, team building and interpersonal communication skills

  • Must be able to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences

  • Poise and confidence to professionally interact with all levels of leadership

Ideally, you’ll also have

  • Adept at knowledge sharing and a strong understanding of sales funnel content strategy including thought leadership

  • Ability to project manage complex programs and drive associated and relationship building efforts

What we look for

What working at EY offers

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, both pension and 401(k) plans, a minimum of 18 days of paid time off with additional time based on your level and years of service plus 12 observed holidays, and a range of programs and benefits designed to support your physical, financial and social well-being.Plus, we offer:

About EY

As a global leader in assurance, tax, transaction and consulting services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. So that whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world. Apply now.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.