EY Digital Advertising Analyst - Tech Consulting Manager in Rochester, New York
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Digital Advertising is critical to our clients’ brand awareness and strategic growth. EY helps clients across industries maximize their paid media investments to optimize ROI, drive traffic, increase engagement and accelerate growth.
You will help our clients navigate the complex world of modern digital advertising and marketing. We’ll look to you to help our clients envision, execute and refine their integrated digital strategy. This is a high growth, high visibility area with plenty of opportunities to enhance your skillset and build your career.
Your key responsibilities
There is no such thing as a typical day. You will support multiple client engagement teams, work with a wide variety of clients to deliver professional services, and support business development activities on strategic and global priority accounts. You will be a digital advertising solution owner and subject matter resource. You will coach and mentor other consultants through formal and informal channels. You are proficient in creating, implementing, managing, and reporting on all paid media strategies.
Skills and attributes for success
Ability to understand how digital strategies fit into the broader Marketing picture.
Solution-oriented and a growth-mindset – someone who challenges long-held assumptions about how things have always been done.
Can execute tests, collect and analyze data, identify trends and create insights in order to achieve maximum ROI in paid media campaigns.
Track, report, and analyze paid media initiatives and campaigns across the customer journey.
Someone who remains current on digital and marketing technology trends.
A drive to build and nurture a strong network, both within EY and outside of it.
Knack for gathering business requirements, asking the right questions, and understanding how that information fits in with the client’s needs.
Necessary experience to conduct paid media assessments and develop roadmaps to help clients achieve their marketing objectives.
Someone who understands the business development lifecycle and the complexities of consulting.
An aptitude for leadership and mentoring colleagues.
To qualify for the role, you must have
BA/BS degree in mathematics, information systems, statistics, marketing, business or related disciplines
5+ years’ experience in marketing, with a heavy focus in digital advertising
Experience in SEM, display advertising, and social marketing leading practices and deep understanding of industry performance standards
Experience with A/B testing of ads, bids, landing pages, and keywords
Strong analytical and quantitative skills, to use data to measure campaign performance and optimize for ROI and KPIs
In-depth experience with AdTech software and tools
Understanding of the programmatic AdTech ecosystem, including DSP and SSP
Capable of delivering contextual, thoughtfully presented, data visualizations
Ability to communicate clearly, concisely and to explain technical concepts to a functional audience
Proven track record of creating and executing integrated marketing campaigns
Experience managing a team
Experience developing proposals for new business
Strong ability to listen and understand the question and develop and deliver clear insights
A valid driver’s license in the US; willingness and ability to travel to meet client needs
Ideally, you’ll also have
Demonstrated advanced Excel, Power BI, or Tableau experience
Google Ads, Bing Ads, Amazon Advertising Accreditations and/or Adobe Ad Cloud certification(s)
Experience with Adobe Analytics, WebTrends, or Google Analytics
What we look for
We’re interested in people who want to help businesses solve their most complex problems. As a digital advertising consultant, we need people who can shift gears quickly, manage their time and expectations, and keep the goals of the client top-of-mind. If you have a genuine passion for helping businesses achieve the full potential of their paid media strategy, this role is for you.
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
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