EY Americas Consulting Content Strategist in Salt Lake City, Utah
Americas Consulting Content Strategist
Core Business Services
Requisition # UNI00H6Q
Post Date Feb 12, 2021
Are you passionate about expressing ideas through language, seeking the essence of brands and finding creative ways to communicate how those brand and solutions can solve client issues? Do you know how to define an audience, understand what they care about and are adept at finding the connective tissue between the pain points and the value proposition for the brands you represent? EY’s Americas Consulting Brand, Marketing and Communications (BMC) team has an opening for an experienced Content Strategist. You’ll use your background of content creation along with strong analytical skills to help ensure content is optimized to align with client objectives.
As a content strategist you will move fluidly from the big picture to the smallest of detail. You have the opportunity to oversee the content requirements for Americas Consulting and create content strategy deliverables across a project life cycle. A great candidate will bring together analytically derived ideas and a deep understanding of the content and how clients, both existing and prospects, find, consume and digest it. Excellent written communication skills and an open, collaborative attitude will ensure success when engaging with teams across EY’s Service Lines and our Sectors.
Your key responsibilities
Leading a team of talented professionals, in this role you will be responsible for messaging strategy, architecture and execution for all of Americas Consulting marketing content. You will strategize, plan, execute and review work in professional services to help drive engagement with EY and qualified leads. You’ll oversee the creation and maintenance of editorial calendars and work with our business leaders to help atomize thought leadership to get the maximum exposure through EY’s owned channels as well as external channels. Responsibilities include:
Managing a team of content professionals, freelancers and agencies while maintaining budgets
Assisting with the integration of content to demand generation campaigns
Providing oversight to all email campaigns for Americas Consulting and ensuring they are tested, delivered and measured
Driving messaging architecture, positioning and content at both the brand, buyer and solution levels
Defining personas and developing go-to-market messaging strategy
Assisting demand generation and paid media teams with content development for email campaigns, paid media, events, etc.
Demonstrated knowledge of digital marketing platforms (e.g., DemandBase, Marketo, Google Analytics/AdWords) to target buyers, benchmark campaigns and track ROI
Overseeing and reviewing messaging and content
Partnering with UX designers and web teams to translate messaging objectives into content storylines
Oversee the development of case studies and ensure that they are helping to elevate brand awareness of EY Consulting’s skills and capabilities
Skills and attributes for success
Adept at creating strategic, targeted and impactful go-to-market initiatives to commercialize services and solutions
Have a working knowledge of marketing automation tools (e.g., Marketo)
Have a passion for breaking down difficult concepts and technical jargon into digital-first, user centric content
Demonstrated ability to lead a high performing team of diverse and geographically dispersed individuals
Have a strong portfolio demonstrating relevant, inspired writing samples and an effective content development process.
Working knowledge of SEO for content optimization
Ability to take written documents and translate into images, infographics and video to tell the story through multiple formats
Analytical with the ability to translate data insights and business decisions into actions/tests.
Demonstrated success in building internal and external relationships at a senior level
Ability to manage relationships with external agencies, effectively articulating business needs and KPIs to brief and engage outside vendors
To qualify for the role, you must have
10+ years of experience of senior copywriting, content marketing or content management experience, preferably in the B2B market and/or professional services.
Bachelor’s degree in Business, Marketing or related field, MBA desired
Exceptional written and verbal communication skills (including presentations) as well as listening, interpretation and influencing skills
Have proven ability to map content to intent across the experience funnel
Excellent data analysis skills and attention to detail
Excellent project management skills, team building and interpersonal communication skills
Must be able to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences
Poise and confidence to professionally interact with all levels of leadership
Ideally, you’ll also have
Adept at knowledge sharing and a strong understanding of sales funnel content strategy including thought leadership
Ability to project manage complex programs and drive associated and relationship building efforts
What we look for
What working at EY offers
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, both pension and 401(k) plans, a minimum of 18 days of paid time off with additional time based on your level and years of service plus 12 observed holidays, and a range of programs and benefits designed to support your physical, financial and social well-being.Plus, we offer:
As a global leader in assurance, tax, transaction and consulting services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. So that whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.
Join us in building a better working world. Apply now.
EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.