EY GDS - Social Media Engagement Management - Senior Associate in Taguig City, Philippines

GDS - Social Media Engagement Management - Senior Associate

Core Business Services

Requisition # TAG00086

Post Date Apr 16, 2018

Position Summary:

EY has a powerful purpose: to build a better working world. The Global Media Relations and Social Media team play a critical role in helping the organization realize this purpose through its work supporting EY’s brand, reputation and business goals around the world.

The Senior Associate, PR Measurement and Social Media Support is based in EY’s Global Delivery Services (GDS) organization in India and a key member of the wider Global PR and Social Media team.

Beyond social media knowledge, the role requires an experienced, organized, proactive, energetic, detail-oriented professional who enjoys a mix of planning, practical execution and community engagement/management. The individual will have the experience and positive attitude to take integrate with and play an active role on the wider Global PR and Social Media team from our Global Delivery Service location in India. The individual will work across time zones to with the Global PR team, whose team members are based between, London, North America and Hong Kong. The ideal candidate has a thirst for knowledge, can manage multiple projects at once, and has an eye for detail but also a creative flair and passion for social media. The individual will work cross-culturally and will need to have strong communications skills to position ideas to knowledgeable and high performing teams.

The Senior Associate supports the Global PR team with ad-hoc and ongoing PR measurement or tracking and research projects. The individual will also become an extended team member of the Global Social Media team. In this capacity, the senior associate will use his/her eye for detail and creativity to support social media asset creation. The individual will also have social media experience to support EY’s social media community management and engagement, the scheduling content and the production of measurement reports. The individual will ideal provide input into the team’s social media strategy and across all global leader and corporate channels.

The individual will have experience working with the following tools or their equivalents: Factiva, Kantar, Sysomos, Sprinklr and deep knowledge and best practices of social media platforms including LinkedIn, Twitter, Facebook and Instagram.

The ideal candidate has working knowledge and experience supporting media relations and social media.

Essential functions of the job:

  • The role works across the PR and Social Media team at the global level and covers:

  • Working as part of a team to support all EY global social media relations campaigns

  • Social media engagement and community management: monitoring/listening across corporate social channels, initiating and actively responding to conversations or comments using EY social media guidelines

  • Social media content planning in line with the overall editorial/content strategy and plans

  • Social media content creation - working with both our GDS creative agency and external designers and suppliers to create a variety of content, including images, infographics, video and animation

  • Initiating and managing the internal reviews of social media content (Score, etc)

  • Supporting the Global Media Relations and Social Media team with stats and measurement of all programs, via Sysomos, Sprinklr or other tools

  • Supporting both paid and organic social as needed

  • The individual will interact with the Global Media Relations and Social Media team to develop a forward-looking social media strategy/plan with a focus on growing and activating relevant social communities

  • Lead by example, taking a positive attitude at all times, embracing opportunities, working collaboratively and swiftly, and ensuring that all involved parties and team are kept abreast of issues/concerns

  • Support stakeholders and colleagues with design and creation of compelling content, taking the lead on the creation where possible

  • Employ best practices for measuring the impact of social media campaigns

  • Communicate clearly and effectively across all deliverables, including stakeholder communications and measurement and status reports

  • Continually act as an ambassador for BMC across all internal and external engagements

  • Ability to produce excellent, quick, clean and engaging copy under pressure

Knowledge, Competency and Skill Requirements:

  • Ability to advise on social media technologies and data-driven insights

  • Drive to promote innovation in the social space and to sell ideas internally

  • Outstanding organizational skills and the able to handle multiple projects simultaneously while meeting deadlines

  • Sub-editing/proof reading skills and ability to work to a style and brand guide

  • Experience writing for web and social on mainstream channels

  • Familiarity with Boolean search

  • In-depth knowledge of social media platforms, their respective participants and deployment

  • An energetic, self-starter with a hands-on approach, able to juggle multiple projects with competing priorities, with a positive attitude and ability to generate results; demonstrate the potential to develop within the organization

  • A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently

  • Experience in advising, managing and communicating with senior leadership on a day-to-day basis

  • Ability to deliver quality output while working under pressure and appreciation for deadlines

  • Cultural awareness and sensitivity

Other Requirements:

  • Global travel will be required pending business needs

Job Requirements:

Education:

  • Degree level

Experience Requirements:

  • 5-7 years’ experience in the B2B social media relations – digital or social media agency expertise desired and in-house ideal

  • Proven ability to manage complex processes and/or projects at a global level

  • Outstanding written and oral communications

  • Strong digital media execution skills

  • Experience managing internal support networks

  • Experience working with a global brand

Other requirements:

  • Must be amenable to work in McKinley Hill, Taguig City

  • Must be amenable to work on a night shift supporting US stakeholders