Financial Services Marketer (SaT), Assistant Director in Tampa, Florida
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Financial Services Marketer (SaT), Assistant Director
Join our Brand, Marketing and Communications (BMC) team for our growing Strategy and Transactions business and you will help drive our brand and reputation. Through thought leadership, ad campaigns, media outreach, sales materials, and event support, you’ll provide a wide range of marketing and communications services to internal and external audiences. And you will use data to both optimize our campaigns and support lead generation opportunities.
As Marketer Assistant Director, within the Brand, Marketing and Communication function, you will play a key role in building brand awareness and consideration of our Strategy and Transactions business. The SaT Financial Services Marketer (Assistant Director) will direct the marketing strategy and initiatives for select solutions and target select sectors, including working with sector/solution leaders to develop annual marketing plans, managing content and campaign development, and tracking budget. This position works closely with the Strategy and Transactions Marketing Director, solution and sector leaders, business development functions as well as with the National Marketing team.
Your key responsibilities
You will be expected to work closely with the practice and our business development professionals to meet brand and go-to-market objectives by assisting in the creation, implementation, and evaluation of a wide range of marketing activities. For example, you will be responsible for the development and distribution of thought leadership, paid media, event development and management, media relations, social media, and the use of digital (especially demand generation and email marketing). You’ll be expected to work as part of a team that collaborates with the sector, practice and other firm leaders to develop market-facing initiatives that help drive EY’s overall strategy around key business issues our clients face.
Skills and attributes for success
Team with Americas SaT FS Leaders to create solution-focused marketing and communications campaigns and initiatives aligned to key buyer issues
Collaborate with BMC sector marketing leaders to ensure SAT content is included in their marketing plans and distribution
Work closely with senior level subject matter experts to create impactful content and manage the distribution of same, externally, and internally, utilizing multiple formats and channels as appropriate
Adept at developing an annual marketing strategy and implementing campaigns
Ability to effectively manage multiple concurrent marketing initiatives
Exceptional writing skills
Ability to manage senior stakeholders
Track effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows
Align with global marketing teams to inform and activate global campaigns in the Americas
Proactively engage appropriate BMC specialty groups to help complete program deliverables. This includes internal and external communications, video, thought leadership, branding, digital marketing, agencies, other service lines, and more
To qualify for the role, you must have
Minimum of 8-10 years of marketing experience with financial services industry and/or professional services experience preferred
Bachelor’s degree, preferably with a marketing or equivalent experience, MBA is a plus
Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills including the talent to translate complex technical concepts into compelling marketing messages
Proven track record of success in a large, global and highly-matrixed enterprise – ideally in the professional and/or financial services organization
A solid understanding of the go-to-market and sales processes in a complex organization
Ability to work independently, as well as in virtual teams
Strength in working independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders
Strong project management skills and proficiency at effectively managing multiple complex and time sensitive projects
Proven talent at building relationships and influencing without authority to produce results and outcomes
Ability to track the effectiveness of overall marketing campaigns and individual initiatives, providing measurement reports and status updates
Ideally, you’ll also have
Demonstrated ability to interface with senior management and team across groups of diverse stakeholders
Ability to work in a fast-paced environment, possess efficient time management and prioritization skills
Adhere to internal reporting requirements and risk management protocols
Ability to proactively share marketing insights and market knowledge
What we look for
We are looking for individuals that have a strong business acumen and personal leadership. Innovative, creative thinkers who are strategic, collaborative and consultative and who can bring a fresh perspective will thrive in this environment.
What we offer
We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The salary range for this job in most geographic locations in the US is $98,100 to $178,100. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $117,700 to $202,400. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
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