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EY Digital Marketing Campaign Manager in Toronto, Ontario

Digital Marketing Campaign Manager

Core Business Services

Requisition # TOR004D9

Post Date Jun 29, 2020

The opportunity

Winning isn’t just about the close. It’s about the way companies experience our differentiated value proposition at the beginning and across the middle that will ultimately define our future success as a professional services firm. Getting there means delivering meaningful touchpoints in the right ways and at the right time to create distinctly personal content and joined-up experiences for clients and potential clients that help answer the big questions they’re asking every single day.

The Digital Marketing Campaign Manager role is an exciting chance to play a part in redefining the way a large-scale organization like ours engages audiences, cultivates relationships and drives leads. And your expertise and passion for creating omnichannel experiences from paid media to website management and digital campaigns will be the foundation of this role.

On paper, we’re looking for someone who can manage the customer experience on our website, and build and execute digital marketing campaigns that support defined B2B demand generation programs through Adobe Experience Manager (AEM) platform to help us deliver relevant content and experiences that not only bring people into the EY world, but give them compelling reasons to stay.

In reality, you’ll operate in the gray zone with innate curiosity and a sense of experimentation to bring to life a high volume of campaigns and reimagine how we go to market with a relentless focus on data analytics and optimization.Success will come with a deep understanding of our clients – what they buy, how they buy, why they buy, where they go for information, and how they engage. Through your work, we’ll hear, respond to and target clients better than ever before through the channels that matter most to them. And together, we’ll foster loyalty, drive advocacy, and enhance experiences across every EY interaction. If you’re the right person to help us chart that course forward – and have some fun along the way – we’d like to hear from you.

Your key responsibilities

  • Guide the conception, execution and delivery of our B2B demand generation programs and campaigns on the AEM platform

  • Build and execute AEM campaigns (in addition to using associated technologies) that deliver against specific business goals and campaign objectives

  • Work with vendor partners, creative agencies, and integrated advertising teams on all facets of digital display, video, audio and search media planning, buying and reporting

  • Develop integrated, media objectives for cross-channel digital media plans and campaign execution that address campaign objectives, and deliver business impact

  • Carry out post-campaign analysis and provide insights and recommendations on how to optimize and improve effectiveness

  • Stay ahead of industry and paid media trends and developments by conducting research, engaging in training, building relationships with partners and participating in industry learnings and webinars

  • Experience with managing design and web products in terms of project scoping, scheduling, risk assessment, budgeting, quality control, and internal and client communication

  • Equip business teams and internal stakeholders with data-driven insights to make fact-based decisions while deriving customer insights from digital analytics datasets

  • Act as the data evangelist for your stakeholders and tell stories through data that drive strategy and tactics

  • Design, build, maintain and validate digital analytics dashboards using data visualization tools to systematically analyze customer behavior and traffic trends

  • Carry out post-mortems and provide insights and recommendations on how to optimize and improve effectiveness

  • Make timely website updates, including but not limited to, posting new thought leadership, updating Partner bios, enhancing SEO and more

Skills and attributes for success

  • Innovative and creative, with a logical and methodical approach to problem solving

  • Strong project management; organized and articulate with impeccable attention to detail

  • Comfortable working in a very fast-paced, complex, yet dynamic work environment

  • Able to multitask on a variety of different projects with strong project and time management skills, with high stakeholder accountability and expectation management

  • Committed to quality, exercising unfaltering diligence to pre-defined quality assurance (QA) process, and passionate about continuous improvement

  • Process-driven, always looking for ways to improve efficiency and effectiveness

  • Bring deep AEM know-how (and a true understanding of supporting technologies) as the team’s expert-in-residence

To qualify for the role, you must have

  • Bachelor's degree in marketing, digital marketing or business administration

  • A track record of delivering cross-channel, demand generation campaigns for leading brands

  • Hands-on expertise with third-party platforms like Adobe Target, Adobe Experience Manager, Adobe Analytics and Power BI

  • Solid experience building digital analytics dashboards out of Adobe Analytics (Omniture) and Google Analytics 360 data

  • In-depth knowledge of martech capabilities spanning platforms (Google, LinkedIn, Twitter, Marketo, email marketing, CRM, etc.), production (content marketing, SEM/PPC, marketing automation, SEO, benchmarking, media plan design, etc.) and measurement (analytics, dashboarding, reporting, etc.)

  • Hands on media buying and planning experience with in-depth knowledge of search and programmatic advertising

  • Powerful business acumen, with ability to put data in the context of a customer problem and know where to look when exposed to large amounts of data.

What working at EY offers

At EY, our Total Rewards package supports our commitment to creating a leading people culture-built on high-performance teaming-where everyone can achieve their potential and contribute to building a better working world for our people, our clients and our communities. It's one of the many reasons we repeatedly win awards for being a great place to work.

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

  • Support and coaching from some of the most engaging colleagues in the industry

  • Learning opportunities to develop new skills and progress your career

  • The freedom and flexibility to handle your role in a way that’s right for you

About EY

As a global leader in assurance, tax, transaction and advisory services, we’re using the finance products, expertise and systems we’ve developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Make your mark. Apply today .

EY is committed to inclusiveness, equity and accessibility. We encourage all qualified candidates to apply.

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