EY Global Microsoft Campaign Associate Director – Industry, Sector and Platforms in United States
Global Microsoft Campaign Associate Director – Industry, Sector and Platforms
Core Business Services
Requisition # GLO0017O
Post Date Nov 03, 2020
EY has curated a dynamic ecosystem of Alliance and Ecosystem relationships which creates new forms of customer value to help our clients rapidly and digitally transform. Our ecosystem consists of more than 50 relationships which allow us to provide a wide range of collaborative opportunities and solutions to our clients. We help them tap into the latest technologies to achieve transformational outcomes and be more agile, innovative, resilient and better equipped to respond to disruptive change.
Alliances are a critical aspect of the go-to market strategy for the firm. To achieve our revenue targets, we have identified the priority go to market focus areas for each of the alliance. The priority areas are the most strategic programs for the EY Strategic Alliances and are intended to drive revenue at scale. For Microsoft, we have defined and plan to execute 4 Global Campaigns in support of these big bets. It is expected that the Global Campaign Director will define the sales collateral and other enablement materials, gaining alignment and buy-in from Microsoft, activate each region with education sessions, Identify regional leads for both EY and Microsoft to own the sales motion and identify the initial target accounts, cadence regions, escalating issues as appropriate and prepare QBR materials and analytics/insights. This campaign director will specifically focus on positioning Microsoft solutions and platform for use in Industries and Sectors.
Your key responsibilities
Your role will sit within the Alliance and Ecosystem Relationship team that provides alliance management oversight for the top EY alliances. Specifically, the Microsoft Campaign Director will work closely with EY’s Microsoft leadership, counterparts within Microsoft and EY account and business development executives to coordinate and deliver upon of the objectives of the campaign.
Your primary responsibilities will include:
Design campaign go to market strategy and campaign program elements
Collaborate with Alliance team on alliance components of the campaign (relationship map, cadence, governance, contracts, resale, etc)
Identify target account strategy in conjunction with Global and Area Go-To-Market Leaders, Alliance Relationship Directors, Sector and Solution Leader(s)
Develop messaging and value proposition for campaign including securing alignment and buy-in from Microsoft
Work with Brand, Marketing and Communication to develop sales collateral, marketing strategy, and other enablement materials
Coordinate with Internal technology team, Microsoft Practice or Sector and/or Microsoft to track development of technical elements (demos and other tech assets)
Activate each region with internal and external awareness sessions
Engage with Area Microsoft Go to Market Leaders to secure region support and identify region leads from EY and Microsoft to own the sales motion and drive in-market sales efforts
Incubate target accounts and land sales motion with Alliance Client Executives to expand
Provide Campaign/ Sales motion expertise to accounts as requested
Align with Area practice leadership to secure campaign support and share campaign practice delivery needs
Cadence regions, escalating issues as appropriate
Oversee campaign governance and sales / pipeline discipline – stand-up of campaign through campaign execution (awareness, financial tracking, account cadence, relationship alignment)
This role will be based in the EMEA (UK). You can anticipate a mix of virtual work along with regular coordination with other team members across Americas and Globally. The role will require some minimal travel.
Skills and attributes for success
To qualify for the role you must have:
Able to juggle many activities and provide enablement services in the areas of: marketing, contract management, financial management, content management, governance oversight, operational support, strong relationship building skills and is highly organized
Understanding of technology and business benefits of relevant alliance partner products and solutions
Experience in alliance management or business development for technology or professional services company
Strong networking and influence management skills resulting in driving actions to outcomes and delivering results actions across organizational boundaries
Highly credible communicator with excellent organization and project management skills and proven track record delivering alliance sales and revenues
Ideally, you’ll also have
Experience in selling and positioning Microsoft Platforms for use in industry or sector solutions
Experience and evidence of success in building and nurturing win-win alliance relationships
What we look for:
We’re looking for a seasoned go to market or alliance professional who can build strong relationships with internal and external stakeholders and bring creativity, and consistent quality to this critical part of the business for EY.
Comfortable working with others within EY with unique personalities, cultures and working styles and can adapt your approach to best interact
Comfortable escalating complex issues with recommendations to leadership
Strong organizational skills and ability to multi-task in support of multiple projects at a time
What working at EY offers
We offer a competitive total rewards package where you’ll be recognized for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development.
The EY Alliance and Ecosystem Relationships is a growing team that is constantly evolving and developing new ideas and approaches for forming and managing Ecosystem Relationships. We strive for best in class service and are always looking to improve how we approach our Alliance Relationships.