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EY Alliance Campaign Associate Director in Washington, District Of Columbia

At EY, you will have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we are counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself, and a better working world for all.

EY has curated a dynamic ecosystem of Alliance and Ecosystem relationships which creates new forms of customer value to help our clients rapidly and digitally transform. Our ecosystem consists of more than 50 relationships which allow us to provide a wide range of collaborative opportunities and solutions to our clients. We help them tap into the latest technologies to achieve transformational outcomes and be more agile, innovative, resilient and better equipped to respond to disruptive change.

The opportunity

Alliances are a critical aspect of the go-to market strategy for the firm. To achieve our revenue targets, we have identified the priority go to market focus areas for each of the alliance. The priority areas are the most strategic programs for the EY Strategic Alliances and are intended to drive revenue at scale. For Microsoft, we have defined and plan to execute 4 Global Campaigns in support of these big bets. It is expected that the Global Campaign Director will define the sales collateral and other enablement materials, gaining alignment and buy-in from Microsoft, activate each region with education sessions, Identify regional leads for both EY and Microsoft to own the sales motion and identify the initial target accounts, cadence regions, escalating issues as appropriate and prepare QBR materials and analytics/insights. This campaign director will specifically focus on Microsoft Dynamics and Power Platform.

Your key responsibilities

Your role will sit within the Alliance and Ecosystem Relationship team that provides alliance management oversight for the top EY alliances. Specifically, the Microsoft Campaign Director will work closely with EY’s Microsoft leadership, counterparts within Microsoft and EY account and business development executives to coordinate and deliver upon of the objectives of the campaign.

Your primary responsibilities will include:

  • Design campaign go to market strategy and campaign program elements

  • Collaborate with Alliance team on alliance components of the campaign (relationship map, cadence, governance, contracts, resale, etc)

  • Identify target account strategy in conjunction with Global and Area Go-To-Market Leaders, Alliance Relationship Directors, Sector and Solution Leader(s)

  • Develop messaging and value proposition for campaign including securing alignment and buy-in from Microsoft

  • Work with Brand, Marketing and Communication to develop sales collateral, marketing strategy, and other enablement materials

  • Coordinate with Internal technology team, Microsoft Practice or Sector and/or Microsoft to track development of technical elements (demos and other tech assets)

  • Activate each region with internal and external awareness sessions

  • Engage with Area Microsoft Go to Market Leaders to secure region support and identify region leads from EY and Microsoft to own the sales motion and drive in-market sales efforts

  • Incubate target accounts and land sales motion with Alliance Client Executives to expand

  • Provide Campaign/ Sales motion expertise to accounts as requested

  • Align with Area practice leadership to secure campaign support and share campaign practice delivery needs

  • Cadence regions, escalating issues as appropriate

  • Oversee campaign governance and sales / pipeline discipline – stand-up of campaign through campaign execution (awareness, financial tracking, account cadence, relationship alignment)

This role will be based in the US. You can anticipate a mix of virtual work along with regular coordination with other team members across Americas and Globally. The role will require some minimal travel.

Skills and attributes for success

To qualify for the role you must have:

  • Able to juggle many activities and provide enablement services in the areas of: marketing, contract management, financial management, content management, governance oversight, operational support, strong relationship building skills and is highly organized

  • Understanding of technology and business benefits of relevant alliance partner products and solutions

  • Experience in alliance management or business development for technology or professional services company

  • Strong networking and influence management skills resulting in driving actions to outcomes and delivering results actions across organizational boundaries

  • Highly credible communicator with excellent organization and project management skills and proven track record delivering alliance sales and revenues

Ideally, you’ll also have

  • Experience in selling and positioning Microsoft Dynamics and/or Power Platform

  • Experience and evidence of success in building and nurturing win-win alliance relationships

What we look for:

  • We’re looking for a seasoned go to market or alliance professional who can build strong relationships with internal and external stakeholders and bring creativity, and consistent quality to this critical part of the business for EY.

  • Comfortable working with others within EY with unique personalities, cultures and working styles and can adapt your approach to best interact

  • Comfortable escalating complex issues with recommendations to leadership

  • Strong organizational skills and ability to multi-task in support of multiple projects at a time

What we offer

We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.

  • Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.

  • Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.

  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

Please apply to this role only through the ‘Apply’ link (not through the local office). Your application will then be routed to the appropriate recruiting team.

The exceptional EY experience. It’s yours to build.

EY | Building a better working world

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