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EY Digital Marketing Specialist with German in Wrocław, Poland

Digital Marketing Specialist with German

Core Business Services

Requisition # WRO003FP

Post Date Mar 17, 2021

EY GDS (Global Delivery Services) means 40.000 specialists providing global IT, HR, finance, project management and strategic business services to EY member firms. In addition, we deliver support and solutions to clients from all over the world.

The opportunity:

We are looking for a digital native to support our EY Brand, Marketing and Communication (BMC) team in Germany, Switzerland and Austria (GSA).

The candidate will be responsible for supporting BMC tools and technologies, primarily Marketo platform.The person will also be assisting stakeholders in governing the tools, training them on the tools, and will be responsible for user management and vendor communication.

The ideal candidate will have hands-on experience with email marketing applications and CRM platforms. The individual will also possess an in-depth knowledge of email and digital marketing, required to both manage the tools and guide the marketers on the right technology mix for their campaigns.

Your key responsibilities:

In this role you will:

  • Manage CRM marketing lists and corresponding reporting

  • Collaborate and work with cross-functional teams to plan, manage and execute successful digital campaigns and projects

  • Carry out in-campaign and post-campaign analyses, providing insights and recommendations on how to optimize and improve effectiveness

  • Support different marketing tools and channels by managing user access

  • Support the implementation of measurement strategies that align with BMC and business objectives and carry out in-campaign and post-campaign analyses, providing insights and recommendations on how to optimize and improve effectiveness

  • Manage audience data directly within Marketo and CRM to ensure legal compliance and data governance, as well as preparing the data for audience targeting and associated data segmentation for campaign execution.

  • Support data management and martech integration with other critical internal systems (together with other system owners)

Skills and attributes for success:

  • 1+ years of direct, hands-on experience executing B2B demand generation marketing programs on marketing automation (MA) platform

  • Possess or in the process of obtaining Marketo Certified Expert (MCE) certification or Marketo Certified Solutions Architect (MCSA) would be an added value

  • Outstanding written and oral communications in English and German

  • Relevant experience in digital analytics and reporting using different tools, building dashboards to report campaign results

  • Understanding of web analytics, social media, online events, marketing automation, CMS and CRM software

  • Fluency in use of basic Microsoft applications

  • Experience working in cross-function/cultural environments and cross-border teams, and the ability to adjust quickly to changes in stakeholder requirements and global governance

  • Proactive and problem-solving approach

  • Passionate about new technologies in the digital marketing domain

What we look for:

This role requires an experienced, energetic and resilient team player with a good understanding of digital marketing processes and the operational aspects of multi-channel marketing programs. We are interested in hiring a candidate who is passionate about data-driven marketing and is confident about using data to inform decisions. We look for a person who is enthusiastic and self-motivated, with the ability to lead projects proactively.

What working at EY offers:

In this role you will be engaged in marketing automation projects and work closely with marketing stakeholders on various tools to get an understanding on the performance and impact of the investments. You will have a true influence on the performance of the digital marketing by implementing innovative technologies.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world.

Apply now.